The mobile pizza business is an incredibly unique business model that is just emerging, or shall we say, re-emerging from a simpler time.

Imagine investing in only one single piece of equipment and suddenly having everything you need to run a free-standing business. Sure, some aspiring business owners may have the time and capital to buy or rent a store front, purchase and read hundreds of business books, outfit their new kitchen with a wood fired pizza oven and hire a full staff, but the mobile wood fire pizza oven is for those who don’t.

Here are the top 3 reasons why this business is as hot as a 900 degree oven.

The Appeal of Pizza Foodies favorite food There is a very good reason why there is a pizzeria in virtually every shopping mall across the country. Studies say 94% of Americans eat pizza, making it a $30 billion industry annually. It’s not a fad or a novelty; it’s something people are going to buy consistently over time. And the way to get an edge on the competition is by being able to produce quality pizza that tastes great and attracts attention because it’s made in a wood fired oven.
The Profit Margins Low food costs + low overhead = happy owner Did you know the profit margins on pizza are the highest in almost any food prep industry? Better still, ingredients are easy to get, simple to prepare and the recipes and combinations of toppings are endless. The cost of ingredients per pizza can be well below $1.50 and the mark up is commonly $5-$10. Start-up costs and the costs of doing business are so low that you can achieve a healthy return on your investment within a matter of months. There is no rent to pay on a building or gas/water/ electric bills. High profit margins on food and extremely low overhead means more profits in your pocket.
The Engaging Experience We eat with our eyes Do you remember the first time you witnessed a wood fired pizza come out of an oven? So will your customers. With a mobile pizza oven you’re selling an amazing product and the experience of enjoying an old-world cooking style to satisfy the consumer’s craving in a way mass-produced standard, greasy delivery pizza, can’t. Your customers are willing to pay more because they are getting more. Feel free to add your own sense of showmanship if you like and experiment with making dishes out in front of your oven—the crowd will eat it up.